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| casebook-sherlock-holmes (Photo credit: midwestjournal) |
SEO isn't really all that different than content-marketing your book - it's attention to detail.
What people call SEO is a constantly moving target. Used to be meta-tags, then it was domain names, then it moved to articles, then social profiles, recently it was back-links, and now (not finally at all) it's moving to social signals.All of this is based on how valuable people find your content - how helpful, how much it can or does change their lives for the better. Even if it's just distractive entertainment for awhile.
Because search engines work to parrot human activity. They sell ads based on how well they bring you content that you appreciate.
The kicker in this - which puts authors ahead, if they know and understand their audience - is that they've already created a bunch/stack/pile of content. Now it's just reformatting (porting) this content to different venues.
