Notes on Book Publishing

Some collected tips, hints, and tricks to get your book written & published.

I just published yet another book, this one a collection of interviews and writings on writing I had laying around, or had published earlier in some other format.

And it led me to a growing list of tips and tricks which I hadn't put in any book or told anyone in particular about writing, publishing, and marketing books. These are in note form and may or may not flow from one to the other. (They might even seem to repeat...) I'll post this when thing quit "bubbling up" - so you have the complete collection.

Tips:

Just stumbled on this recently - in LibreOffice, don't create an index (table of contents - or TOC) before you port to epub. This makes you do a lot of hand-editing in Sigil to get it up to snuff.

Sequence on that line up should be:

How to Promote Your New Book via SEO

casebook-sherlock-holmes (Photo credit: midwestjournal)

SEO isn't really all that different than content-marketing your book - it's attention to detail.

What people call SEO is a constantly moving target. Used to be meta-tags, then it was domain names, then it moved to articles, then social profiles, recently it was back-links, and now (not finally at all) it's moving to social signals.

All of this is based on how valuable people find your content - how helpful, how much it can or does change their lives for the better. Even if it's just distractive entertainment for awhile.

Because search engines work to parrot human activity. They sell ads based on how well they bring you content that you appreciate.

The kicker in this - which puts authors ahead, if they know and understand their audience - is that they've already created a bunch/stack/pile of content. Now it's just reformatting (porting) this content to different venues.