Showing posts with label book launch. Show all posts
Showing posts with label book launch. Show all posts

Thursday, March 19, 2015

"Edward's First Book" - A Children's Story About Self-Publishing.

"Edward Publishes His First Book"

(Just a first draft. Illustrations to follow.)

 - - - -


Edward would wake up at night because of the voices in his head.

They weren't unpleasant voices, but they did want something.

They wanted to be heard.

Not just by Edward, but by the whole world.

Edward didn't mind listening to them - in the daytime, when he wasn't doing anything important.

But waking him up at night got to be annoying.

So he asked the voices, "How do you want to be heard?"

They were silent all day. They were silent after dinner.

So Edward asked them just before he went to sleep, "How do you want to be heard?"

Edward slept peacefully that night - until just before he was supposed to wake up anyway.

Then a single clear voice said to him, "Edward, we've decided: write us into a book and get it published."

Edward smiled. He had never written or published a book before. This could be fun.

Edward smiled all day during school, as he thought about how to do this. Edward stayed by himself on the playground that day during recess, just so he could keep thinking and smiling.

After school, he came home and went straight to his room.

He got out a big yellow pad with lines on it and started writing.

The voices didn't rush him, they told him their story.

Every once in awhile, they stopped and insisted that he change a word into another word. "It just sounds better that way," The voices told him.

Edward wrote and wrote and wrote.

Finally he was done writing the book.
- - - -

So Edward began typing on the desktop he used for his homework.

"Now, type it into the computer," a clear voice told him.

So Edward began typing on the desktop he used for his homework.

Edward typed and typed.

He learned that when the computer put squiggly lines underneath the text, this meant he had a spelling error to fix.

Edward learned that a dictionary would help him find the best spelling, although the computer would often give him hints.

Edward didn't get the book all typed right away.

He typed when he got home from school every day. He typed on the weekends when he could be out playing.

As long as he was smiling, his Mother was fine with him writing a book. It made her smile, too.

Finally, Edward finished typing his book.

"Now, you have to put it online," another clear voice said.

But Edward told that voice, "But isn't going online bad, something I have wait to be an adult to do?"
The  voice answered, "Edward, as long as you only do good, nothing online can hurt you."

So Edward found a place to put his book online. The voices helped him find a site which would take his book and publish it.

The site he used had nice people who wanted to help him publish. The nice people gave him hints and tips and ideas on how to improve his book. Edward learned about titles and chapters. He learned about how to make the ideas flow through the words like a stream flowing to the river, and then to the sea.

The voices in his head helped him when he needed to change the words and make them better.

Edward had to spend a lot of time making the words say what they were supposed to.

Edward still went to school on schedule, and did his school homework. He still went on trips to visit relatives when his parents wanted him to. He even watched sports on TV when his Uncle came over.

He would have rather been working on the book. But the voices understood. And they helped him do all these other things, too. They waited until he had some free time before they started giving him advice about the book.

Chapter by chapter, the book started looking like a real book.

Finally, Edward thought he was done.
- - - -

"No, there's more work to do," said the voices. "You have a cover to make."
"No, there's more work to do," said the voices. "You have a cover to make."

Edward got out his sketch pad and started drawing some ideas for a cover based on what the book was about.

The voices would say "No" to that one, or "Try this" to the next one. And this went on and on, until he had the floor covered with sketches of book covers. Every new cover was better than the last.

When he would get stuck, and the voices seemed stuck, too - he went online and looked at other book covers. He found several that he liked, and the voices liked. He saved them to his computer so he could look at them when he needed to.

Finally, he was happy with a cover that looked good on his sketch pad. The voices said, "Yes, that will do."

So he went back into his computer and created the cover as best he could. Then he put the cover online with the book and asked the nice people what they thought of it.

Some thought was good, some didn't. Many people gave him ideas on how to improve it.

Edward thanked them all, and used their ideas to improve the book cover. Then he put the new cover online with the text.

Most people liked it. Some still didn't. But the voices told him, "That's fine. Let's go with that one. Time to publish."
- - - -

But the voices told him, "That's fine. Let's go with that one. Time to publish."

The site Edward used to make the book wasn't where he needed to publish it.

Edward found from the helpful people at that site where he needed to upload his book and cover.

"Next, you'll need to write a description," said the voices. "We'll help you with that."

Edward waited for the voice to say something, but everything was quiet.

Since it was night-time anyway, he went to bed.

Edward dreamed of books and covers and libraries and flying through clouds to big shelves full of books in the sky.

And then a though came to him, "Make it sound exciting. Make it sound like an adventure."

Then Edward woke up. It was still early, and his parents weren't up yet.

He got out of bed and went straight to the computer and started typing.

What he typed was only a few paragraphs long.

He used what he had learned from the nice people and wrote his best. Once he was done, he looked it over and changed a few things here and there to make it sound just right. He even read it aloud to see if it would make him feel excited to read his book.

And it did.
- - - -

Edward dreamed of books and covers and libraries and flying through clouds to big shelves full of books in the sky.

Then it was time for breakfast, and school. So he got dressed and went downstairs.

All day long at school it was hard to keep his attention on what he was supposed to be doing.

He kept thinking about the book.

The voices would interrupt him and tell him to pay attention - they said that the time for school was now, that the book would still be there when he got home.

Somehow he got through that day.

When he got off the school bus, he flew upstairs and tossed his backpack on the bed as he dropped into the chair in front of the computer.

He had to make an account at the book publisher like he had learned.

And the book publisher site suggested what price he should charge. "That sounds fair, I guess," Edward though to himself. The voices agreed.

Finally he was done. He hit the "publish" button.

The voices cheered and were happy.

Now the book was in review. Edward had to wait.

It was still in review that night.

Edward went to sleep and dreamed of flying again, but there were storms in the air and he had a hard time reaching the bookshelves like before. Finally he did.

And Edward saw there were many other people there, they all had a book in their hands. Edward looked down and found that he, too, was holding a book.

His book had the cover he had created. When he looked inside, it said everything he had written down on that yellow pad. And the back cover had the exciting description.

All this made Edward smile.

Just then he woke up, still smiling.

Edward jumped out of bed and rushed to the computer.
His book was accepted!

Edward danced around the room and hugged himself.

The voices were happy. Edward's parents were happy when he told them.

Edward's parents read the book and thought it was good. They told their friends and they got their copies. Their friends told their friends. All of this helped the book sell more copies.

Edward had published his book.

- - - -

1432 words - way too long for a picture book, too short for young adult.

Like I said - first draft.

What do you think? (Please leave your comments below...)

Wednesday, March 18, 2015

Perfecting Passive Income Publishing for Profit

How to Make More Than Just a Living With Profitable Passive Income Publishing.

Perfecting Passive Income Publishing for Profit
(Image: WishIKnew...)
It all started out by wanting to learn how to get books I'd written published and making enough to allow me to quit my day job.

It hasn't ended - but has accomplished that goal well over a year ago.

What's next, then?

Jim Rohn gave me that in an old MP3 being passed around. You work full time at your J.O.B. and part time at your fortune - until you make your fortune earning more than your day job so you can work full time at your fortune.

The trick is not just chasing after money, but following your bliss - your truest interests and consuming passion. With that worked up, you then have that "Burning Desire" which Napoleon Hill talks about in his Think and Grow Rich.

I went the public domain publishing route and it made more than I needed to quit my day job. In fact, it has pulled in enough on a good month to exceed what I've ever made at an hourly job doing 40 hours a week.

The trick to this is that I spend a few hours on each book, and the profits simply roll in after that. Some books don't sell, some sell infrequently, some sell regularly. And a small handful will sell very well for a short or longer period.

You can then leverage these bestsellers with more editions and supporting promotion.

But public domain publishing has proved that it's not the fortune-maker I was looking for. (Mainly because Amazon doesn't want more of those-type books on their site - and that is the most obvious place for a publishing business to sell books.)

OK, so what's next, then?

Glad you asked.

My bliss is not publishing. It's illustrating and writing. (Explains why my blog posts are so long...)

Publishing has been a means to an end. It's rewarding and interesting, but the leap to be taken has to be toward original fiction - in particular, children's books.

I'd done this research years ago, to know that it was a good market. And recent look for public domain books after 1923 just confirmed this:
1) Only bestselling/topselling book copyrights were ever renewed. (About 1% on average.)
2) Every single children's book from that era that I checked out had been renewed. Every single one.
3) Conclusion: lots of money to be made/ value to add with children's books.

How do you get started publishing children's books?

I worked out the training lineup and posted it here. It's a natural function. The trick to it is to publish those public domain books as you study them. This means your training will pay for itself.

That's a natural extension of what you've already been doing. All you really are doing is concentrating on a single niche instead of a broad shoot.

The Steps
(do all of these for each and every book from here on out):

  1. Study the area and find what people are buying. There are sure to be some sub-genre's which are more profitable than others.
  2. As part of this, keep track of keywords. Do a fuller study with Market Samurai to see what the conversations are around these keywords, which are more advertised for (monetize-able, etc.)
  3. Get a blog on a new domain, or subdomain on an existing one (like the one you are reading, for an example.) Make sure IFTTT is cross-promoting your blog posts to Tumblr, Twiter, Wordpress (as applicable.) If possible, have your blog post auto-posted to a Google+ page.
  4. Work up an ethical bribe and build your opt-in. Do Not Skip This Step (it's cost me greatly to ignore this one.)
  5. As you find and create ebooks out of classic (PD) children's books, port these to the ebook distributors. Create a POD hardcopy version (paperback) for Lulu, and sell the PDF of that book there as well. Go ahead and order a proof of your paperback - it will do you good to have a copy in your hands, and you can always give this away to a relative or local library.
  6. Put up a landing page for each title with buy links to all available versions. 
  7. Set up Ganxy direct-sales links as part of this. Set up Ganxy bundles as you build your book numbers.
  8. Pin (Pinterest) and Flip (Flipboard) your blog post.
  9. Announce special offers to your list, particularly if you can get them on Amazon. This includes print versions on Lulu, which can be discounted ahead of a broad release. Also let them know about your Ganxy bundles.
  10. Create review PDFs and post them to doc-sharing sites. Create video's and post them to video sites. Embed these on your landing page.
  11. Create BitTorrent bundles as part of your book promotion as well - include video and any images, PDF's, etc.
  12. Run Synnd campaigns on your new book release (also - do this religiously. It takes time for the bookmarking and social news to prime the pump.
  13. Start your next book, rinse, repeat.

    Later:
  14. As any particular book starts to sell, release the proofed hardcopy into Global Reach via Lulu. Especially if its on Amazon - which will match the two.
  15. Consider getting any topselling book you have converted to audiobook via ACX (Audible) for even more leverage. It's also possible to sell audio via Google Play, ITunes, and iAmplify - if you are non-exclusively on Audible.
  16. Upgrade the audio in that video from this and sell via iAmplify and/or as a DVD from Kunaki. Update your landing page links for these new products.
  17. You can create bundles of digital goods and host on JVZoo or similar so your fans can become your evangelists and get paid for it. 
  18. Expand into a full-fledged membership (both free and paid) to reward your list participants, as well as leverage additional income from your hard-core fans.

More detail here.

Complete list of distributors:
  • Lulu, 
  • GooglePlay, 
  • iTunes
  • Nook, 
  • Kobo, 
  • Amazon, 
  • Espresso Network. 
  • (Scribd and Doc-Stoc might be additional ones.) Lulu won't distribute non-original books for you, but will sell all versions of your book. 
  • Leanpub will take your original book and create the .mobi, epub, and PDF versions for you.
  • Smashwords will distribute original books to all the above, as well as OverDrive (not Espresso that I know of) - Smashwords and Lulu save you time, but cost you income from royalties you'll never get back. (But you don't get time back, either.)
  • For your video, you can port to iAmplify and give a pdf book away as part of this. While Kunaki can sell your DVD,  they aren't a distributor and have no audience for this.

The future - what about original books?

Once you know you have your chops down, then edit your own book into shape and run it through as above. Since you can get any original book onto Amazon, get your list to buy and vote for your book. (Intro price at .99)

That will jumpstart your sales for any original book, and whatever PD books you have managed to get ported into Amazon (if they are by the same author or part of the same series.) If your book is really good, then those sales will continue. Once your initial offering is up, then raise the prices higher on all platforms (Amazon won't let you use them as a loss-leader, but must be the lowest of everywhere else you have your book. Only on Amazon.)

You sales on other distributors will depend on your cover, description, author, series. The more books you create, the better chance of them selling.

A nice production plan would be to create at least one book a week, and run it through that sequence. If you pace yourself, and pay attention to details, you could possibly have 50 books published

What else to expect?

I'm pretty well wrapped up here on what you need to do to market your books. What I will promise is some case studies where I do this exact market strategy on some upcoming children's books - forcing myself to do this disciplined route and streamline it as I go.

My new work will be on training people how to write and illustrate children's books - while I build my own deep backbench of these at the same time.

Just had the idea to convert the other two sections above just to cover these other two areas - writing and artwork. That would save me immense time on building yet another website...

Later, then.

Update: Reconsidering my efforts. This blog has capacity to cover what I want with publishing. There are actually two other blogs connected to this (although they all look pretty much the same - on purpose.) http://topsellingbooks.midwestjournalpress.com will be the landing pages for these new books. http://selfpublishingnewsreviews.midwestjournalpress.com/ will start aggregating short links to stuff I find daily about book (self)publishing.

That saves me building a new site completely - since I already have Google grooved into this one...

Thursday, March 12, 2015

How to Edit a Book Into Shape and Stay Sane

The Route to Producing a Book Requires You Organize to Maintain Your Sanity.


How to Edit a Book Into Shape and Stay Sane - public domain compilation
(Photo: Matt Elwood)

This is always the rub.

Editing is what most writers hire out. It's also known as proofing. But it's a craft on it's own, well worth the time - even if it's never paid what it deserves.

The project at hand is being compiled from 30 essays from other (public domain) author's works.

Those essays themselves add up to a course and hopefully would start a movement.

The book and its course are an answer to the indulgence by our modern media to gratuitous violence as a means to get their ratings and so keep their advertisers.

(What passes for "News" is a lose-lose proposition, built on many false ideas of how the human mind works, with the idea that you want to sell them things in a half-mesmerized state.)

This book is to get them to reprogram their lives to be more peaceful, and so become more abundant and free.

The point of this article is to sort out a working sequence to make it a sensible sequence of actions. After all, the idea is also to produce and sell that book, plus the 30 books those essays are pulled from - and is a lot of work, regardless. What will drive you insane is doing things back and forth because of inefficiencies.

You want to build up to a smooth(ish) launch where you can easily present all the books for sale in a logical sequence.

The book construction

I was going to first get my market research done, buy my domain name, and get all sorts of "really interesting" things done.

Luckily, I wound up editing the book into shape instead.

The problem I had with getting the hardcopy books into proofing is that I didn't really know which ones to pick. I've got about a dozen already published as an ebook in the queue out of the four dozen candidates I could possibly use.

1. So I went back to select the essays I wanted to use. Once I had about 32, then I was set.

Usually, on building a book from public domain excerpts, you simply pull the ones you want and then publish the composite book. But then, you find out that you can also re-publish the books the essays came from, as a collection or by themselves.

In this case, I want especially to publish those books to make an additional income line from people who want to keep going with their lessons after the 30 days. Because reading a book every other week will have you go through 26 books in a year - so it's a natural to send them an offer for a discounted print edition as well as their being able to buy the ebook.

See how that works?

2. Next is then to separate the essays out into their individual files, a LibreOffice doc for each one (technically an .odt file.)

That way, I can edit the essay itself and also add in a short author bio, the buy links and graphics at the end. This will become a lesson PDF (exports nicely out of LibreOffice) and also the content for the landing page.

2a. Create your video script for each book lesson. 3-500 words, just an intro to that lesson, but a synopsis and a teaser. You'll be pushing the video itself out on the day of the release, letting Synnd do as much of the lifting as possible. (But that is a later blog post.)

The point here is that this is a different production line than editing. You should create the 3-500 word script (100 words is about a minute of video) now, while you are editing the lesson itself.
3. Finish up your research for the book. In addition to any work you've done on search engine keywords, the key thing is to research Kindle to see what's already there, so you add a new title.

You also want to find and note (in Calibre) where the links are for the author's death date, and anything that notes the book is in the public domain. These will be put into a prominent place on the landing page, then later moved or removed. Kindle approval may need these.

3a. Now it's time to edit and publish the hardcopy book - at least as far as getting the ISBN's. The point here is to get both the ebook (usually already have this) and print book married up. I do this in Calibre to keep all my meta-data in one spot.

I post all my ISBN/ASIN data in Calibre to keep all my meta-data in one spot
Note the ASIN there as well as the ISBN-10. The ASIN is for the Kindle version, and the ISBN-10 is for the hardcopy version.

You take this data and are able to generate the links via speadsheet for your landing page links. Even if the book isn't published there, yet.

I'd go ahead and set up a lot of proofs so that I can get any discount Lulu has on shipping or otherwise. They'll all come at once (in a couple of weeks or so) and that makes proofing simpler.

The point here is that if you need to come out with another ebook version in order to get one which matches a hardcopy and will also be approved on Kindle - this is where you do it.

3b. Send your Kindle version to Amazon - and to the other distributors if you wound up with a new ebook. This will mean creating a simple page for Amazon with the links they want, all on a single URL. This may take a few days to clear.

Once it clears, then you can re-use that blog post as your book's landing page.

4. Book landing pages can be built in (or returned to) "draft" mode, so that you can get the link, but they aren't live for search engines to send traffic to. I'll probably go ahead and make them live once I have the domain name bought and transferred. Then I'll drop the site/blog on top of it (as a subdomain, but that's another story.) The only reason that these don't go live right away is that I want to be able to promote the new site, not the parked blog backend.

You also go ahead and build your Ganxy.com sales page -you'll be able to sell the ebooks via them, regardless - since these have already been out there, this is to match up the hardcopy with the ebook. Again, you only need links to give to Ganxy - who can sell both your ebooks and hardcopy books for you.

Even if that book has a landing page somewhere else, I'd go ahead and create a new one here. This one is different, since it has the actual essay on it - so there's no "duplicate content penalty." The idea is to have the link-love go to this new site.

The reason for draft mode is so that you can use the new page as a release feature. Like I had earlier, release one book a day, 5 books per week - then you have a content factory ready to roll for 6 weeks worth of content. This is better than batching your books out and setting up several landing pages for the same day. While you can set the pre-publish date on these, it's simpler to just visit and activate it one per day - so your auto-G+ will work right (won't do it if you pre-date it.)

5. Author Landing pages are also needed, to build some additional authority for your site/blog. They simply link to the book landing pages, as well as any collections you've put their book with.

Your site design has navigation built in for all the author and book landing pages, so that every page someone visits has these links for the search engines to find.

6. Generate the PDF's from Libre Office. These will become both lessons for your opt-in subscribers and also promotion via Slideshare and other doc-sharing sites - which the search engines love, and which really do get your traffic.

You don't post them yet, as all the links go to your site, which isn't live. That will just confuse the search engine bots.

7. Once all the lessons are done, create you opt-in script via your autoresponder. Add this into your blog template, so it shows up on every page.

Then double-check your blog look and tweak it for anything you may need.

With all the landing pages done, you can hard-code a drop-down navigation for these in your template - so that they are linked from every page.

- - - -

Once you have all your books though proofing, or mostly through proofing - and your ebooks are all live (especially on Kindle), then it's time to start...

Pre-launch


8. If you haven't already, buy your domain.The reason for doing a new domain is to make the whole scene into something fresh, to give it more marketing coins to spend. For this project, the domain name is designed to be a hashtag as well. While I could do [hashtag].midwestjournalpress.com - that is a bit lengthy to type out compared to [hashtag].com - see?

While you could make it live right away with the blog on top of it, another concept is to have the domain redirect to that subdomain on your earlier domain anyway - as the original domain will have more authority with Google, et al. Meaning you can build your site at the new subdomain.youroriginalsite.com and then buy the new domain as a marketing scene. (The .org and .net you buy would also then just redirect, as they would anyway.)

9. Post PDF's to Slideshare and all the major doc-sharing sites. Then embed the Slideshare or DocStoc one onto your site - one for each relevant book landing page (as these two are most linked by the search engines back to your blog.) This is a convenience for the viewers, who can download it from your site - and it gives your PDF better ranking on Slideshare when they do.

While your hardcopy book isn't through proofing, you are continuing along with all these books to simply get them all ready.

10. Create and post your videos. Use Synnd for the syndication.

Embed the best one (YouTube) into the book landing page.  Make sure they use plenty of text in the description and a hardlink to the landing page.

This should go something like
  • Book Cover
  • Video
  • Blog Text
  • PDF

on every page.

11. Create Goodreads, OpenLibrary, and  LibraryThing book pages.

12. Get your Membership homework done and set this up ahead of your demand for it. Add in all the free library material you can. Leave some later to expand your content, but you want a lot to begin with.

13. Get your Ganxe launch campaign worked out and budgeted for. This can also include free giveaways on Goodreads and LibraryThing.

Launch


14. Each day of the week:
a. Turn a book landing page live. Turn all the author and other pages live.
b. G+, LinkedIn, and Flipbook about the book. Flipbook should update twitter and Facebook. Have an IFTTT recipe send your post to Tumblr (and Wordpress.)
c. Pin your bookcover with text and link.
d. Synnd that page with bookmarks and social news campaigns to Stumbleupon and Reddit.

In this way, you keep ahead of your opt-in's so that they get the lesson as it goes live. You have one lesson per day - one a week wouldn't put you into this crush. You'll  want to turn the page live the night before, or early am (before breakfast.)

Post Launch would include all sorts of analytics review. As well, I'd then add to the opt-in ecourse sequence to either give them the option or simply start giving them offers every two weeks about a discount hardcopy from Lulu or special offer (like buying multiple ebook versions from Ganxe - which could be done at a hidden landing page for a sizable discount.)

- - - -

Again, this is figuring that you're doing an internal launch with no list and no JV's. Once you build this up and have sales analytics, etc. then you can expand on this.

Looks like we have it all covered. I'll update this as I can.

Stay tuned - Subscribe upper right hand corner.